Overview
From quiet utility to category leader.
Northwind had outgrown its identity. We repositioned the brand around clarity and momentum, then rebuilt the visual system and site from the ground up — a confident, modern presence that matched their ambition.
The new system spans logo, type, motion, and a flexible component library that the in-house team now runs themselves.
What we did
- ✓ Brand strategy & positioning
- ✓ Identity & guidelines
- ✓ Website design & build
- ✓ Motion & launch assets