Justiles Sydney
All work
Branding · Web · Climate-tech
Northwind rebrand
A complete identity and website for a climate-tech leader entering a new market.
ClientNorthwind Energy
Year2026
ServicesStrategy, Brand, Web
Timeline10 weeks
Overview
From quiet utility to category leader.
Northwind had outgrown its identity. We repositioned the brand around clarity and momentum, then rebuilt the visual system and site from the ground up — a confident, modern presence that matched their ambition.
The new system spans logo, type, motion, and a flexible component library that the in-house team now runs themselves.
What we did
- ✓ Brand strategy & positioning
- ✓ Identity & guidelines
- ✓ Website design & build
- ✓ Motion & launch assets
2.1×
Demo requests
-38%
Bounce rate
4wk
Ahead of schedule
100
Lighthouse score